FAQs
Big Data Analytics
a). How is big data analysis helpful in increasing business revenue?
Big data analysis has become very important for the businesses. It helps businesses to differentiate themselves from others and increase the revenue. Through predictive analytics, big data analytics provides businesses customized recommendations and suggestions. Also, big data analytics enables businesses to launch new products depending on customer needs and preferences. These factors make businesses earn more revenue, and thus companies are using big data analytics. Companies may encounter a significant increase of 5-20% in revenue by implementing big data analytics.
b). Which steps are followed to deploy a Big Data Solution?
i. Data Ingestion
The first step for deploying a big data solution is the data ingestion i.e. extraction of data from various sources. The data source may be a CRM like Salesforce, Enterprise Resource Planning System like SAP, RDBMS like MySQL or any other log files, documents, social media feeds etc. The data can be ingested either through batch jobs or real-time streaming. The extracted data is then stored in HDF
ii. Data Storage
After data ingestion, the next step is to store the extracted data. The data either be stored in HDFS or NoSQL database (i.e. HBase). The HDFS storage works well for sequential access whereas HBase for random read/write access.
iii. Data Processing
The final step in deploying a big data solution is the data processing. The data is processed through one of the processing frameworks like Spark, Map Reduce, Pig, etc.
Project Management, Monitoring and Evaluation
a). Best practice over project management entails?
This entails the use of skills, knowledge, processes, and activities to reach a defined end-result that could be a new or updated product, a changed process or a new service. It involves a number of fundamental processes such as Initiation, Planning, Execution, Monitoring & Controlling and Closure and all the tasks related to those processes. It includes managing a sequence of tasks (and the individuals or groups completing those tasks) from a defined project start date to a defined end date. Irrespective of the particular methodology used, these processes remain the same.
b). How does one monitor a program effectively?
This is done through three phases in the forest planning cycle, which includes assessment, plan development or revision, and monitoring. The monitoring program is proposed in the forest plan, implemented during the life of the forest plan, and informs the next forest assessment. Monitoring helps us determine if a change to the forest plan may be needed to improve forest management. The monitoring program includes a set of monitoring questions and associated indicators. Monitoring is a systematic process of collecting information to evaluate effects of actions or changes in conditions or relationships. The monitoring program found in a forest plan includes only some of the monitoring conducted by a forest or region.
Financial Modelling, Auditing and Accounting.
a). Why do capital expenditures increase assets (PP&E), while other cash outflows, like paying salary, taxes, etc., do not create any asset, and instead instantly create an expense on the income statement that reduces equity via retained earnings?
Capital expenditures are capitalized because of the timing of their estimated benefits – the lemonade stand will benefit the firm for many years. The employees’ work, on the other hand, benefits the period in which the wages are generated only and should be expensed then. This is what differentiates an asset from an expense.
b). Walk me through a cash flow statement.
Start with net income, go line by line through major adjustments (depreciation, changes in working capital and deferred taxes) to arrive at cash flows from operating activities.
- Mention capital expenditures, asset sales, purchase of intangible assets, and purchase/sale of investment securities to arrive at cash flow from investing activities.
- Mention repurchase/issuance of debt and equity and paying out dividends to arrive at cash flow from financing activities.
- Adding cash flows from operations, cash flows from investments, and cash flows from financing gets you to total change of cash.
- Beginning-of-period cash balance plus change in cash allows you to arrive at end-of-period cash balance.
c). Is it possible for a company to show positive cash flows but be in grave trouble?
Absolutely. Two examples involve unsustainable improvements in working capital (a company is selling off inventory and delaying payables), and another example involves lack of revenues going forward in the pipeline.
d). How is it possible for a company to show positive net income but go bankrupt?
Two examples include deterioration of working capital (i.e. increasing accounts receivable, lowering accounts payable), and financial shenanigans.
e). Why are increases in accounts receivable a cash reduction on the cash flow statement?
Since our cash flow statement starts with net income, an increase in accounts receivable is an adjustment to net income to reflect the fact that the company never actually received those funds.
f). How is the income statement linked to the balance sheet?
Net income flows into retained earnings.
g).What is a deferred tax liability and why might one be created?
Deferred tax liability is a tax expense amount reported on a company’s income statement that is not actually paid to the IRS in that time period, but is expected to be paid in the future. It arises because when a company actually pays less in taxes to the IRS than they show as an expense on their income statement in a reporting period.
Differences in depreciation expense between book reporting (GAAP) and IRS reporting can lead to differences in income between the two, which ultimately leads to differences in tax expense reported in the financial statements and taxes payable to the IRS.
Software Programming.
a). What do I need to know before contacting you?
Well, the most important thing to know is what do you want to accomplish. Why do I need this software? What for? What should it do? Having a clear vision in mind is crucial when ordering a software application. You don't want to spend many months developing it with us without being sure what you need. If you have no experience in app development feel free to read our blog entry on that topic. We'll also be glad to help you get started, building projects from scratch is nothing new for us.
b). Do I need to be tech-savvy to cooperate with you and order a software application?
You certainly do not have to be a software development expert, that's what we're here for 🙂 We welcome your experience in that matter if you happen to have any, but are prepared to guide you through the whole process and explain everything. Focus on your needs and we'll deliver what you require.
c). How much time will it take for you to make my application??
To give you a precise answer we must prepare a project scope and create a budget. We shall tell you how much of that scope can be completed within the budget and we'll be able to estimate how long will it take after at least a month of work. Don't worry, if you're not happy with our work after two weeks you can retract from the project with no penalties, this is our trial period and we believe that any reliable software house should give you one. Read our blog entry to learn more about our methods.
d). How do you guarantee product quality?
We evaluate the result after every two weeks, we test our work (we conduct both development and acceptance tests), we present it to you, we apply your feedback so you know you get what you are paying for.
e). I want to be involved in the app development process, do you have a problem with that?
Not at all! We want you to be sure you'll receive the product you desire. From the planning stage to each finished version, we invite you to evaluate and improve our work. Our philosophy is to work with the client, not merely finish given tasks. We are always ready to listen and communicate.
f). Are you able to double the size of the team involved in the project if the need arises?
Whether you want to expand your product or create a completely new one simultaneously, and then again focus only on one of your projects, we are always ready to adapt to your requirements. If the work is less intense team size can be reduced. When improvements need to be implemented fast, we can quickly assign additional team members to speed up each phase of the development process.
g). Will development include the creation of prototypes and demo versions that I can try out?
We would not call it exactly a demo version but using Agile Methodology compels us to create operating software as soon as possible and later just add next features along the process. Therefore, you'll be able to examine and test your software very early.
h). Will my observations concerning the prototypes be factored into the final version?
Of course. Thanks to the Agile Methodology we are able to iterate the project during its development and include your feedback to improve the product as it is being created.
i). Can the software be upgraded in the future as new technology becomes available?
Of course! We are always happy to improve, upgrade and further develop our work.
j). What if I come to you with a product that I want to improve?
We’ll be more than happy to help you with that. Beginning with a UX Audit (if applicable) through improving your system architecture and adding new features.
k). Will a project manager be assigned to me as a contact person? Will this contact person be available throughout the time the software is being developed?
Yes. All our customers are assigned a liaison that serves as their guide and information source throughout our whole cooperation
Digital Marketing.
a). Can social media marketing really help my business?
Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
b). What are the benefits of social media marketing for my company?
Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.
c). How should companies measure their social media marketing success?
Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.
d). How much does social media marketing cost? What’s the ROI?
One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.
e). Does my company really need a blog for social media marketing?
Yes! A blog is one of those non-negotiables. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing. One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either.